Kruger

Native Spanish with English at C1+, backed by an ECO553 Workplace Communication certification. He spent time as a virtual assistant to a US logistics CEO, managing the executive calendar, running mass email marketing campaigns and monthly newsletters, and producing executive presentations, all client-facing written output in English. At Omni MLS Mexico he wrote SOPs, training manuals and Loom video tutorials, so he is used to documenting a process clearly enough that someone else can follow it. Strong enough for written client work and internal leadership.

True Work Logistics was fully remote to a US client, and the Future First Criminal Law, Más Vale Saber and Dumax engagements were all run as independent consultancy work, meaning he has repeatedly been trusted to deliver a result without sitting in anyone's office. At Dumax he directed sales teams across 12 states and more than 120 advisors, which is remote team management at real scale. He works across four CRMs (HubSpot, Salesforce, Zendesk, Monday), plus Asana, Trello, Brevo, Canva and Loom, so the distributed toolkit is already second nature rather than something to train in.

He builds rather than maintains. Twice now, at Omni MLS Mexico and at Más Vale Saber — he has been handed a company with no sales function and produced one: processes, workflows, commercial materials, SOPs, training manuals, a CRM behind it, and recruited and coached agents to work it. That instinct to systematise shows in the numbers he keeps: 4,000 to 5,500 clients in six months, 25% better retention, 120 advisors optimised. Behind it sits a Master's in Administration and a degree in Economics, plus a Positive Psychology certification from Tecmilenio, which fits the coaching side of how he describes managing teams.